Innovative Protein Technologies

Innovative Protein Technologies (IPT) is a biotechnology company dedicated to producing environmentally-friendly crop protection products. Their first product, Frost Armour, protects crops against the devastating effects of frost damage.

As the co-founder and Chief Marketing Officer, I was involved in a number of projects, including lab work, marketing, fundraising, and web development.

Relevant Skills

• Web design
• Redesigned website using HTML, CSS, Foundation framework from mockup in Adobe XD. More information can be found on the IPT Website | Software Projects page, and a live version can be seen here.
• Establishment of new brand identity and creation of associated assets using Adobe Creative Cloud
• Representative examples of these pieces can be found here.
• Social media management
• HubSpot CRM
• Fundraising
• Wrote and edited applications for grants/pitch competitions, leading to $70,000+ in non-dilutive funding in 5 months
• Acceptance into NEXT Founders, Creative Destruction Lab, Fierce Founders programs
• Classical cloning and protein purification in Escherichia coli

Press

• "Recognizing and Celebrating Impactful Women Founders #IWD2018" | Velocity
• "#NEXTFounderChats: Erin Laidley" | NEXT Canada
• "Mitigating frost damage nets biotech startup $25,000 Velocity prize" | ObserverXtra
• "'Frost Armour' is $25K Velocity winner, crop protection on horizon" | CBC